Contrast

Good Contrast: I believe this is some type of marketing campaign, though I'm not sure for what. Though the marketing message is unclear, the designer has used contrast well. By gray scaling the other goldfish, the central goldfish vibrantly stands out with it's glittering orange scales. Even if the goldfish in color had been placed off to the right or left side, it's stark contrast would have drawn the viewers eyes immediately towards it. This is also similar to Ware's Pop-Out Effect. Additionally, there is a slight contrast of size. The gray scaled goldfish seem to be smaller than the central goldfish. This is partially due to the fact that they are turning away from the camera, while the viewer can see the entire profile view of the central, vibrant goldfish.



Bad Contrast: Here the graphic designer has used the contrast of color, size, and typeface. The functionality of this design is poor, as the viewer must strain to read the words. The word "design" seems to stand out the most, as it has the darkest and boldest font of the four words. The script-like attributes of the words "of" and "contrast" contrast significantly with the bold, capitalized words "principles" and "design". This is an example of were contrast has been used to the extreme and in a way that hinders the design and functionality. The viewer can be confused by too many variations of contrast, and the underlying message can be lost.