Monday, October 12, 2009

Magazine Design

The Dot: is one of the most common forms found in nature and is often found in magazine design. Here, on this cover of New York, the flesh-colored dot is used to portray the skin of the woman. The dots, when placed close together, represent continuous tone as they blur and blend together. The numerous dots naturally guide the viewer to connect them together.


Movement: is one of the hardest basic elements to portray. Here, on this cover of New York, movement is implied by multiplying and blurring the image. In general it is hard to express movement without distorting the original image. At first, the viewer scans the image and notices that something is not right. The blurred image is not due to poor eyesight, rather motion trying to be expressed. From the image it can be gathered that the man is screaming and shaking his head.


Lines: are not commonly found in nature, but rather man-made technology. On the New York cover above, line is used humorously and as a previsualization tool. An arrow boldly points the viewer to the "brain" of former New York governor Eliot Spitzer. Direction is set by lines and lines are commonly used in the form of arrows, such as above. In this example, line is pointing the joke out to the viewer.


Color: can mean different things to different viewers. The obvious choice of color here for the cover of Vogue Paris is red. In the past, red has signified anger, blood, danger, love, life, etc. In this example, red represents more sensuality as opposed to anger. Red is also the perfect contrast to the creamy skin of the model and the stark-white magazine title. Here, red is used in two different tones. The dark red tone is used for the background, nails, and lips. The bright red stands out boldly on the cap of the model.


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