Syntactical Guidelines

The original Fame movie poster does not reach the viewer effectively. The goal of the movie poster is to loosely tell potential viewers what the movie is about and raise their interest in seeing it. This poster uses the syntactical guidelines of stress and balance. The movie description, image, movie title, and director information are all balanced; however, the movie description is balanced in two columns, while the the remaining image, movie title, and director information are balanced into one column. This throws the viewer off. The movie description, as it differs from the rest of the poster, seems to be the stress of the piece. However, it competes with the larger red text of the directors information at the bottom and even larger image. The viewer is not sure what is the stress of the piece and they are lost.



The most recent Fame movie poster uses syntactical guidelines more powerfully. Again the poster uses the syntactical guideline of balance. The tag line of the movie creatively balances out the negative space of the top left corner of the poster. The subject of the poster shares the center with the title of the movie. Also, the syntactical guideline of positive and negative is used. The background is black and white but tinted pink (considered negative) and the center of the poster is the positive, as this is the part of the image that dominates the eye and the viewer's attention.
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